Robert Harris's comment about the Winchester expectation of "big business" in 1930 reminds me of some ads I have found in early magazines. The 21 was introduced at about $57.50. In the years following introduction, I have seen ads offering brand new 21s for as low as $36.00. Times were bad and apparently Winchester sent the new gun to jobbers and dealers for very low prices. I personally have sold 21s for prices that seemed like $36.00 just a few days after I sold them.