....That extra cost is the cost of the brand value.
No reason to imagine that isn't somewhat true for new guns. Brand value has real impact. And there isn't much value for Purdey, or Boss or DMB not charging for the value inherent in their brand reputation....
The perception of value might be why the big name London makers have been purchased by large conglomerates. After profits have been dispersed to companies that have invested in capitalizing on brand reputation, the big names may be operating closer to how McKay Brown does on the shop floor.
