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Reilly vs the establishment - 1828 version


Re Reilly possibly selling unproved guns, the question was answered with help from a another poster. It was illegal to sell unproved barrels after 1813. So Reilly in the 1828 advertisement must have been complaining about other gun-makers' high priced guns...a subtle hint that you could get an excellent gun from him without paying a fortune for a name. This was part of his business model from the beginning of the company...and he returned to this theme repeatedly - including the 1868 barbs thrown at Purdey.

(remember that horrible chest-thumping poem published after his triumph at the 1867 Paris Universelle? - see. p. 14: below extract:
A place-beyond all we in London know
To Messrs. E.M. Reilly & Co.
What other houses charge sixty-five pounds
For, and keep you four or five months (which astounds),…………8 (take that Purdey)
In waiting for; one exactly the same
For which only Ł45 they claim —
Having it ready too in thirty days
Or less, for which they merit highest praise………………………..9
Exactly the same I’ve already said
The Gun shall be, by my Art-Heroes made,
But only here to give what’s rightly due
You may be able thus to strike more true;


Here is part of the original 1813 proof law:


Last edited by Argo44; 06/12/20 11:02 PM.

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