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Sep 1857 - Autumn 1860 - "Reilly, Gun Maker" becomes "E.M. Reilly & Co.," becomes "Gun Manufacturer"

Again this is for the Reilly historian (this gets pretty nit-picking) though it may bear on dating serial numbers and certainly on dating labels: After looking at every ad I can find the "New Short History" above for the period 1857-1860 has been modified - I've tried to keep that history as simple as possible concentrating on serial numbers, because really gyrations of the firm at the time is pretty academic. Nevertheless the actual story of the company gets a little complicated and will be reflected mostly in ads and case labels. There were several distinct events during this short time frame as follows:

1). Sep 1857 - JC retired. The firm continued to be known as "Reilly, Gun Maker" (two words) for almost two years after JC's departure:
..........02 Sep 1857 edition of "London Daily News,"


2) Nov-Dec 1858 - for a very short time in newspaper advertisements the firm was "Reilly, Manufacturer."
..........11 Dec 1858 "Illustrated London News"


Yet the firm was known as "Reilly, Gun Maker" in most long-lead-time publications:


3) Jan 1859 - 315 Oxford St. opened and was identified as "Reilly's Armoury House."

First Newspaper Ad for "Reilly's Armoury House": 16 January 1859 , "Bell's Life" - these ads only for Amoury House bombarded the Newspapers. They continue to be posted well into 1861.


4) Apr-Jun 1859 - "Reilly & Co, Gunmakers" (one word) was used for a short tine for 502 New Oxford St. . "Reilly & Co." however, was used to describe the company in several collateral publications at the time in 1859. And "Reilly & Co." was used on into 1861 in conjunction with Amoury House.

..........02 April 1859, "Illustrated London News."


. . . . Book written 1859, published 1860. . . . . . . . . . . . . . . . . Ad for a rifling system 10/09/59 Volunteer's Services Gazette

Last edited by Argo44; 10/14/18 11:15 AM.
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