People always see things through their own lenses.
It's entirely possible that Steve is mistaken, and the rest of you just jumped into a contract negotiation canard without any facts or knowledge.
I wouldn't be so quick to grab the pitchforks and go storming the castle. The marketing reality is that most of you are old, and are done buying.
An aspirational magazine doesn't need you other than as a circulation chit. The magazine needs aspirational readers to serve their advertisers, the very people so many of you seem to despise. You aren't buying, they are.
Steve will either make a new deal or won't. But you will still be old and done buying from their advertisers.
Aging out of a genre is a natural step of life.
Now there's a simple truth.
And I notice that you all righteously condemn the "canned hunts" sorta thing which to me is strange since the Holy Driven Birds (phez and grouse alike) have been nothing but canned hunts since Day One. And Purdey et al made their fortunes catering to those very shooters.
And, BTW, the Limeys still dress like that at driven shoots too so the make-believers ain't far wrong hahaha
But the gun mags still sux goat balls
