This thread got me thinking. So with nothing better to do, I counted the full page ads in the current issue of SSM. By combining the half page ads in to full page, there are 67 pages of ads in the total of 120 pages. I did not count the small ads. There are 12 full page ads before you get to the table of contents. Me thinks the ad to content ratio is off a bit.
This is what counts as success to the management of the magazine. Full page ads mean big dollars. But that revenue is not redistributed to the writers or staff. Much of the newer staff doesn't hunt or even own guns. The entire scene has changed and there is no loyalty to anyone, especially the readers.
That's taking care of business, but not my business. It's as if the editorial dept merged with the advertising dept. Those full page ads are now considered part of the content.
