If a guy cheats on his wife, 3 things happen:
1) the guilt overwhelms him, and he fesses up "because it's the right thing" to do, even though he didn't get caught
2) she catches him, he feels honestly guilty, and works to make his marriage better
3) she catches him, he thinks 'oh crap, she's getting the house and the bank accounts and a % of my paycheck'.
I think Zumbo sees this hitting his pocketbook.
Hunting is a dying sport. The number of hunters is declining, yet gun ownership is up. Gander Mountian is now selling "sporting tactical rifles" or as Zumbo says "terrorist rifles." Outdoor Life will HAVE to feature AR's and pistols to keep their subscritptions up. The sooner these guys realize this, the better off they'll be.
