Happy Thanksgiving Will! I've read about H-S's decision to use Horiuchi as a spokesman on other boards (it's all over the shooting forums). It sure seemed to me to be a mistake until I started thinking about it. He's (or was) an FBI sniper, well thought of within those circles. Since Gov't- Military contracts make up the bulk of H-S's business, it may make good sense to use one of their own to promote sales to them.
I have all the rifles I'll ever need or want so I'm not a potential customer or I'd be finding another source of quality glass stocks. Realisticly, I doubt H-S cares very much how I (or any other occaisional buyer) feel about using a spokesman with such a history as long as he's respected within their customer base.
Best to you old friend, Cary