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[Linked Image from i.ibb.co]


28 ga, hammerguns and all shotguns and rifles made by hands.
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Given Beretta's ability to make highly regarded fine guns already, from a marketing perscpective, it would be insane to spend the money required to purchase H&H and not take advantage of the cachet the brand confers. For it to continue to confer that cachet, the storied product must continue to come from the London area. Otherwise you haven't bought anything.


The world cries out for such: he is needed & needed badly- the man who can carry a message to Garcia
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Beretta Holding expands its presence in the UK with the prestigious acquisition of Holland & Holland

Beretta Holding expands its presence in the UK with the prestigious acquisition of Holland & Holland

Beretta Holding has signed an agreement for the acquisition of 100% of Holland and Holland Ltd. The deal takes effect from February 1, 2021 (terms and conditions are not disclosed).

Holland & Holland is one of the foremost brands in British gun-making, serving elite international clients with the world’s finest handmade shotguns and rifles.

Beretta Holding has been looking to acquire a premium luxury brand, and Holland and Holland is a fitting partner, fulfilling all the elements of finest gun making; a rich history, independent manufacturing facilities and outstanding products.

Beretta Holding wishes to preserve the precious heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftmanship.

Pietro Gussalli Beretta, President and CEO of Beretta Holding has declared: “This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important UK market, where we are already active with our well-established distribution subsidiary.”

ncluded in the deal is the prestigious Holland & Holland Shooting Ground, located in West London, which boasts some of the finest facilities in the UK.

Beretta Holding is committed to the shooting sports sector and has a proud history of investing in brands that come under its umbrella and will continue to do so with its newest acquisition, Holland & Holland, to the benefit of this famous gunmaker.


28 ga, hammerguns and all shotguns and rifles made by hands.
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Maby Beretta will supply bits to h&h to make an affordable shot and regulated gun or a fit and finished type of gun.

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The British Empire has fallen to French Fragrance / Swiss Chocolat & an Italian Armaiolo......


Serbus,

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Originally Posted by canvasback
Given Beretta's ability to make highly regarded fine guns already, from a marketing perscpective, it would be insane to spend the money required to purchase H&H and not take advantage of the cachet the brand confers. For it to continue to confer that cachet, the storied product must continue to come from the London area. Otherwise you haven't bought anything.
Or, distributed from London? The various press releases mention branding and marketing, but really nothing about the guns.

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Isn’t the H&H sporter already made in Italy? Along with a Purdey made by Perugini & Visini.
Spanish and Italian made Wm. Powell's, etc.

Been happenin for at least a couple decades now. Let’s just hope the Turks don’t get in on the big game.

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Originally Posted by LeFusil
Let’s just hope the Turks don’t get in on the big game.

They seem to be moving into the competition gun sector first. Yildiz has a Perazzi "styled" comp gun, called the ProStar, for less than half the price of a new P gun. Reports coming back after 10,000+ rounds are good. I read they're catching on quickly in all Europe, but especially the U.K.

http://prostarshotguns.com


May God bless America and those who defend her.
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Originally Posted by Stanton Hillis
Originally Posted by LeFusil
Let’s just hope the Turks don’t get in on the big game.

They seem to be moving into the competition gun sector first. Yildiz has a Perazzi "styled" comp gun, called the ProStar, for less than half the price of a new P gun. Reports coming back after 10,000+ rounds are good. I read they're catching on quickly in all Europe, but especially the U.K.

http://prostarshotguns.com

Cant do it, Stan. Just can’t warm up to Turkish anything except maybe the food. Not a huge fan of the culture and their guns have always left me cold.

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Quite a few years ago, a Holland and Holland sporter came into the shop where I was working. I think the owner was trying to get maybe $7500 for it. It was an attractive gun, but it didn't work. Yup, it didn't work and we tried and tried but it was never reliable. They weren't $7500 for long. It left a taste in my mouth that has never disappeared. I have two Kguns that I don't have a total of three grand in and they haven't broken down in thirty years of steady use. I don't think I need a Turkish Perazzi or an Italian Holland and Holland. My English guns were made in the UK.

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