The 30-30 got it's name after Winchester developed the cartridge. Marlin came out with the 30-30; 30 caliber, 30 grains of smokeless powder in 1895. It has seen a wide variety of factory loads over the years.
The 45-70 (originally 45-70-405) and 45 Long Colt are different animals. Both have been US military rounds. (Technically the 45-70 is still a US military round. It is known as M32, 45 Caliber Line Throwing Cartridge.) The 30-30 may well be the 1st smokeless cartridge marketed in the US. It was intended for lever actions.
45-70
405 (Trapdoor) Lead FN 1,394 ft/s 1,748 ft·lb
45 Long Colt
250 gr 929 ft/s 479 ft·lb
30-30
150 gr FN 2,390 ft/s 1,903 ft·lb
Pete