Hey Brent...... chill out man. Have you watched many of Jonny's video's? He has done a ton of them. He started as an employee in a gunshop and began the videos as a way of promoting the shop and it's wares. His videos have been so successful that he moved to doing them full time. Simon joins him, typically shortly before a Holt's auction and the topic is usually germane to Holt's ambitions for the auction. A sales promotion. THAT'S WHAT IT IS!
That doesn't mean it's bad, evil, useless or a waste of time. One poster here, who hasn't often contributed to the conversation, called a spade a spade in a humorous way. Big deal. One of the reason's Jonny's videos are so successful is because he imparts a lot of good information, targeting those who don't know very much about classic SxS, in a very accessible and entertaining way. But that doesn't mean they aren't, at their core, promotional vehicles.
Of course it doesn't promote any one gun. Holt's auction isn't selling just any one gun. But you don't need to be a university professor to figure out that low and mid range boxlock prices in the UK are tanking. That happens when there are lots of sellers and not enough buyers. So doing a video focusing on the qualities inherent on British boxlocks makes perfect sense. It's promoting a product range or class, not an individual item. Companies do that all the time.
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