I think some of the words and statements that appear on all the gun forums when the issues of gun control and politics come up does much more to hurt our cause with the neutral voter than a few pictures of dead animals. How can we expect them to not refer to us as extremists/zealots when so many posters refer to any voter or candidate that isn't pro-gun as flaming, commie, pinko, turban head, etc. etc.
We are our own worst enemy on some of these threads. Rather than trying to understand how they came to their views and ideas and how to better educate them and make them feel more comfortable with gun ownership, we more often choose to simply throw gasoline on this fire ourselves.
Most of us who love guns grew up in smaller towns and cities and in a different era. The majority of people today grew up in more urban settings, in non-gun and non-hunting families, and their only exposure to guns has been the news reporting on their use in crime.
And don't be tempted to blame the news media for it either just because I mentioned them.