I won't speak for others here, but I like double shotguns, admire old cars (don't have any), old well crafted wood furniture, old saddles, old airplanes (I have a bi-plane), old houses and buildings, etc. I think there's a bit of that admiration of old things in all of us, some more than others. Marketeers know this and it's evident in those selling sxs shotguns (new and old), the new retro cars, antique furniture, new old-style saddles, new old-style anything.