Maybe the guy's not an idiot but rather a very self-aware shill engaged only in a bread on the table effort to satisfy the rag's desire for something punctuating the ad copy--preferably a compliant endorsement of gimmicks which would hardly even qualify as innovative or even particularly desirable if he didn't tell us that Browning believes them to be so. What sort of guy sells himself for the privilege of eating regularly? Could be a writer; could also be a coalminer. No emphysema associated with the scribbler trade so he's certainly not an idiot. I believe this is the common currency of many trade-review magazines; maybe crap-peddler is closer to the mark than idiot.
jack
