Hasn't got to me - it's just a brand, after all!
With a fine Beesley, you effectively have a classic Purdey, just with slighly differnt engraving!
Woodward apparently occupys a curious place though, a netherworld between 1st and second tier or BV, partly for reasons I've mentioned, but partly also inexplicable. As soon as Donald Dallas publishes a book on them they'll be first tier!
RG