You guys take these transactions much to personally. To you guys often times the gun is like an "old friend" that's been your hunting partner etc, to the dealer it's nothing more then wood and steel, worth what someone's willing to pay for it. By the time he takes everything into acount such as overhead, market conditions, market preferences often times he just can't afford to give you what you want for your "old friend".
I've purchased two guns from Scheels, one was a Savage 5100 which I got home only to realize that it had a tiny ring bulge at the muzzle. I was from out of town and didn't get back to them for a month, yet they still graciously refunded all my money. The second gun was a 12 gauge Parker VH (a descent gun, but in much need of TLC). Scheels was asking $1200 I offered $700, they didn't even act offended by my offer, in fact they accepted it (imagine that).
I've sold several guns for prices I knew were below market price, so what?
Steve