Annual production estimates for Rolex are 600K to 800K units valued at approx. 3 billion dollars, so the old saying "time is money" must be true. Never the less, Rolex accounts for only 1% of total Swiss watch production annually. The least expensive Rolex GMT Master is now $5,000 plus at retail. It would seem more people in the world are interested in time than in fine double guns.


"I hate rude behavior in a man. I won't tolerate it" - Capt. Woodrow Call