I'm not willing to lug a 15-20 lb. rifle and scope around to shoot ultra long range. But if somebody is, I guess have at it. I don't think that would be an advantage in my spots. Maybe there would be instances and locations where it makes sense.
Every content creator is looking for something original and/or weird to post. Sometimes that is shooting an animal at 1000 yds. The competition to get views and likes is what drives the dumb shit on YouTube and TV. They are trying to sell adds and make money. Same with fishing shows. It sucks but everybody has to pay the bills. Few people actually do it.
I almost always use a .270 or 6.5. My max distance is what I'm willing to lug around. No ethics involved.