CZ, you piqued my curiosity so I fished the flyer out of the round file and looked a little closer at how they came up with that 35K number. The actual 5 day/night trip is based aboard a yacht out of Sitka with various sized water craft available for daily guided fresh and salt water side trips. The new rods and reels (4) are Sage ($1200-$1300 each) and the associated equipment is about $1500. All meals are included as are 4 TU life memberships ($4400) plus $4K of travel/pocket money. Those total a little shy of $15,000 so the actual fishing trip is $20K or $4000/day.