Thanks for the clarification Dawson. I just know that Gander Mountain misses out on a large market by not having their stuff online, genius or not.

As for any gun dealer (or car dealer) who prices items with an over-inflated price, I know this much - they are missing out on a good chunk of customers with money to spend (such as myself) who don't even pick up the phone. If that is good business, I'm baffled.