It must work buzz, after all it's patented. So is the Edison machine.
Actual recoil isn't difficult at all to quantify, just run the formula.
Perceived recoil is just that. All in your head.
Advertising works on the principle of the human predisposition to believe.
If you think this marvelous product works, then by all means shell out the extra dough and use it. I hope the new corporate structure is successful and the choices in the marketplace continue without a price increase but that's not how I bet.
