A decent box of shells costs at least $10-15 and is gone in a hunt or two. A tank of fuel is 50-$100 and gone after a few hundred miles of driving.
$30 for a finish that lasts several years or even decades, particularly when applied to a gun worth hundreds or thousands of dollars, doesn't seem like a cost worth counting.
The real question is only if it is better or worse than the other finishes available. $3 or $30? Irrelevant in my opinion.
What I'd like to know is what kind of finish is produced and what type of gun or project it would be best for. I'm partial to the traditional English oil finish for vintage double guns. But I'm also interested in learning about other options