I wish I'd put $$ into Rolex watches. In 1975 I bought a 1969 GMT Master ("Pepsi Cola" bezel colors) used at a local jewelry store for $250. Current retail on the same used watch runs $9-10K and higher. My stepson now wears the watch. I wish I had a shoe box full of the same watch. With everything else I have adopted the investment practice of "buying high, selling low". Oh, and the watch uses obsolete jeweled movements rather than electronic. Gil