The gun market is made up of a very diverse range of people. On one tail of the Gausian distribution is the collector who has a passion to know everything about guns. On the other tail we find those for whom the gun is a tool for harvesting game, breaking targets or a social statement tool. Those who know they could place a sample of 20 guns in order of Original Quality are rare. So, brand name becomes a substitute factor; all you have to do is learn a few names of makers who made good guns.

Brand name reliance can get your wallet in trouble. Learning about quality as a separate item from brand can lead you to shoot at bargain pricies.