The market uses brand name as a factor in valuation. Hence, the ole' saw, "Buy the gun, not the name!" Those willing to study guns sufficiently will be able to spot a high quality gun reguardless of the brand name and have the opportunity to shoot a high quality gun for half price. However, operative word is "shoot". When it comes time to sell, the market will not increase the value because one individual shooter has noted the gun is of high quality. Markets do move, but they are usually slow - there are exceptions.
Yes, Mike, the market values more highly a gun with the brand H&H than with C&H; at once an injustice and the key to bargain shooting of fine guns.
