You have to wonder about the business model they are going to have. They just bought a business which sold a lot of product, at a narrow margin. From what I can see, on the new website prices that is not what they are going to do in the future. Prices are going up a lot. Volume will go down a lot in response. So a company which was selling 10 million a year at 8-12% margin is going to a 20% margin. Their sales will drop by half if not more. This is why a lot of new owners regret buying an old business after they alter it so much it's not the same anymore. Inventory will be reduced because they are not getting the turnover they need. Once people call and find out there is little inventory to buy they won't call them first.
Trust me, the clay target, club ammo, reloading supply business is very competitive and buyers will check prices all the time. Increasing prices will be seen at once and they will shop around.
