Interesting thread from another Forum
http://www.thefiringline.com/forums/archive/index.php/t-45292.html

This from G&A
The Meriden Firearms Company was formed when Sears Roebuck purchased the Andrew Fryberg & Sons firearms manufacturing plant in 1903 and moved the plant and machinery to Meriden, Connecticut, circa 1904. The company started manufacturing firearms circa early 1905. Around 1906 Sears acquired a Savage-held patent for the Model 15 slide-action .22 rifle that was not introduced until 1913. During 1918 Sears announced that the Meriden Firearms Company would discontinue the manufacture of sporting firearms.

In the early 1900's, Winchester stopped selling firearms to Sears and Roebuck's discount mail order house because they considered Sears discounting of prices to be demoralizing all firearms prices and causing general discontent in the trade. Most firearm manufacturing companies at the time agreed with Winchester, but only Winchester took any type of action. In November of 1904, Winchester announced that it would no longer sell to the Sears and Roebuck Company and they cancelled all unfilled orders. The Meriden Fire Arms Company was started by Sears and Roebuck's because of the Winchester's refusal to sell firearms to them.

From http://oldguns.net/q&a9_01.htm
The Meriden Model 10 was first listed in the Sears and Roebuck Spring 1910 catalog priced at $2.19. The Model 10 was made on a rolling block action with a color case hardened frame of malleable iron, a 22" barrel, and a walnut forearm and butt stock. The Meriden Model 10 was discontinued in 1917.

And from the Sears Archives
http://www.searsarchives.com/products/questions/firearms/meriden_shotgun.htm