It's very likely that sales for the entire industry is down, the threat of increasing restrictions have eased for now. After that, discretionary spending means hugely different things to different people, and probably lags day to day stock market swings. I'd bet looking over statements for smaller stock based funds might have a bit to do with confidence in spending.

By many accounts here, the preference is cultivated with very few started on doubles, but almost none that are in the market for used single shot 22's and pump shotguns. We'll see.