In the 1920's and 30's, when 28 and 30 inch barrels were standard far among game guns worldwide, Churchill insisted that 25 inches was plenty. Although the whole thing was largely an attempt to create something new that his company, E.J. Churchill, could use to advantage in a flagging gun market, he was right--ballistically, at least.
Michael Macintosh
...it was a clever marketing ploy...a means of selling guns, pure and simple.
Stop and think about what was happening to the British gun trade in the 20's, when Churchill brought out the XXV...New guns like the ones on the second hand market would've been a tough sell, so gunmakers needed a gimmick: Churchill's XXV...
Unfortunately, both Brown and Macintosh seem to be conflating two separate issues: the
25" gun (i.e., Churchill's XXV) and the
marketing ploy (Churchill's extravagant claims for the gun).
First of all, the XXV predated the 1920s market, and Robert Churchill's aggressive marketing. According to Don Masters' comprehensive book,
The House of Churchill, Robert Churchill fitted his first gun - #640/2083 - with 25 inch barrels in 1913. The first Churchill gun marked "XXV" - #2098 - was started in October 1914 - long before anyone could foresee post-WWI market conditions. Moreover, Masters writes,
By the middle of World War I many replacement shorter barrels had been fitted to both existing Churchill guns and those of other makers.
So design and naming of the XXV gun itself, and early Churchill sales of 25 inch guns, were totally unrelated to the 1920s market.
Secondly, Masters states that the Churchill firm was flourishing in the 1920s despite Britain's flagging economy, and points out that in 1922 Churchill was hiring skilled workers from other gunmakers.
So the claimed connection between the gun and the marketing ploy just isn't there. Yes, Churchill made extravagant claims for 25" guns in the 1920s, but no, 25" guns weren't "something new on a flagging gun market," or a "marketing ploy, pure and simple."
And by the way, Jack, do you own a REAL Churchill XXV? If not, then you're only talking about some sort of copy of the real thing that happens to have 25" barrels and maybe a Churchill rib. So while you have some personal experience with guns with 25" barrels, if you don't own a Churchill XXV, then you're not aware of the specific advantages of that model.
I don't like to respond to such peevishness, but I can't pass up this one. I first used a Churchill XXV in Scotland in 1982. It was a dandy and (Larry won't believe this) I shot it quite well. (That's okay, Larry, I was surprised myself!)

Since that time I have enjoyed the use of several XXVs at shooting clubs and in the field, loaned by good, trusting and well-heeled friends. These XXVs have all been quick-mounting, sweet-handling guns well suited to the 'Churchill Method' style.
I don't own an XXV, because I couldn't afford to tie up that much money in a gun that is not my choice for waterfowling or wild pheasants. A modest Bernardelli Hemingway 20ga. is the best I can do for a 'specialty' grouse gun.

But if I
could afford an expensive one-game gun, I'd surely buy an XXV for ruffed grouse.
