doublegunshop.com - home Forums General Discussion DoubleGun BBS @ doublegunshop.com Question for you Anglopholes

IMHO, the popularity of the O/U is also a generational issue, as the SXS lost it's popularity after WWI, in no small part due to it's higher cost. After that, young gunners were raised on less expensive single barrel guns like pumps etc. Moving up to an O/U provides the same type sighting picture as opposed to a SXS, which can take a little getting used to.

Regards
Ken

I spent 30 years in the sports equipment business, where name brand and elite athlete endorsement is critical to success, both for any particular company as well as the introduction of any significant new technology.

If for some reason, a gun company decided that they could be more profitable/gain market domination, by switching to a SxS design, it's easy to make the market follow. Most people, despite what they wish for themselves, are susceptible to good marketing.

Sign up the top 10 most successful/influence shotgunners alive today. Get as many outdoor programming shows as possible to feature users of SxS. Deluge the print media with ads and stories by "independent" outdoor writers extolling the virtues of 21st Century technology in these new SxS shotguns. Create sales environments at LGS and the big box guys that have the sale staff pushing SxS (Easy to do with spiffs and sales/product training seminars for the staff).

10 years from the start of a program like that and SxS will be on the ascendancy and O/U and semis with be "your grampa's shotgun".

It is combination of things not perception of 'your grampa's shotgun' alone. Last quality affordable modern sporting SxS shotguns were the SKB 385, SKB 485 series. Fine mass produced SxS guns with modern features equal to BSS Grade II BLE. Problems were SKB unlike Beretta or Browning is not particularly popular they were heaver than typical game gun and made in Japan. Young people did not want "grampa's shotgun' and older folks who served or had their parent(s) serve at Pearl Harbor, Leyte Gulf, Okinawa,......could not warm up to them.

JM, have you been on the inside when the technological development and marketing schemes for ground-breaking, game changing consumer products have been created? Have you had to compete in business against the same? I have. I'm talking about athletic shoes, golf equipment, tennis racquets, downhill ski gear. I've been on the inside while all theses industries were turned upside down by new technologies and/or the very best marketing money can buy.

People are people and the vast majority are susceptible to the same things. Nothing special about guns or hunters/sport shooters.

You don't know what the shit you are talking about and you say stuff just to add to your post count.

One more way you are an idiot.....I guess that old Japanese thing really screwed Toyota, Nissan, Honda, Mazda and Suzuki, right.

Ruger would not have designed, tooled up, spent money on advertising, and finally after a fashion 'produced' a SxS gun for a market they had not surveyed.

People were indeed asking for a an American made SxS. The same folks financed the RBL project and waited through long production delays for delivery.

Neither gun was going to sell in huge volume. The Benelli or Beretta 390 series customer isn't the target audience.

Given the already small unit numbers, all the profit whatever there was from the Gold Label disappeared when a significant number started coming back with regulation issues. Project abandoned.

Limited edition and specialty items are not uncommon in industry as a whole. Automotive in particular is full of low volume models that serve as 'flagships' for the brand even if they don't sell many units and might even lose money. It's a prestige thing. A Corvette is not marketed to soccer moms or pickup men and that's who keeps the company going.

I recently found a very nice B. Rizzini SxS. That's a company known for their O/U products but they keep a SxS in the line also even though they are pretty scarce. It shoots to point of aim too.

It is clearly a doublegun website. No separate forum for OU's . . . although clearly there should be. Every time the subject pops up, I have to tilt my head 90 degrees when reading about stack barrels.

Seriously, my first doublegun was an OU. American-made, no less: Savage 420 20ga. Only made for a few years, late 30's-early 40's. A Savage 420 is a good example of an OU that can turn someone into a sxs lover in a hurry.

Good number of cars from those makers are assembled in USA. We still see lot of Fords, Buicks, Chevrolet cars which carry American name but are assembled here from components made abroad. I don't mind stuff made in Japan or China, but I heard and seen on war footage films many that served in WWII went through terrible experience. I can't blame them for choosing products made outside of Japan.

OMG, Quite showing how dumb you are!!

Those Japanese companies have assembly plants in the US because their sales successes with Japanese made cars A) tipped the balance of trade in favour of the Japanese, resulting in a rise in the value of the YEN against the USD, making their cars cheaper to build in the US than in Japan for the US market because of currency rates, and B) because of the threat of additional tariffs and duties combined with incentives from individual states to bring jobs.

These are the RESULTS OF SALES SUCCESS, not the cause. The cause is they made great cars, out competed the US Big Three and stole giant portions of market share.

But yeah, no one wanted to buy Japanese stuff because of, you know, Pearl Harbour.

Idiot!

I'm not criticizing Japanese companies or companies from other countries putting stuff together in USA or elsewhere because they save money in the production process. One example is fine Browning Auto 5 Sweet 16 assembled from components made all over at undisclosed location. It isn't USA because if that was so Browning would be more than happy to put that on their gun and wonderful box it comes in.