....I bought a new Beretta 686 o/u a couple years ago for less than at the big stores....
....The trend is to less competition and more misery for us.
King, your little guy is stepping in and filling a need, or at least a want. Your Canadian biggies can't or won't compete with them. I doubt your little shop could go head to head with a big corporate clear cutter, but for the smaller market item like your shotgun, they probably have more business flexibility and less layers of administrative sponging up of the profit.
Maybe, if you have the gun you want, at a better price than elsewhere, your misery has decreased. I think your big corps are just bureaucrats that are more adept at covering averages, and you have to live with yourself when you realize you're supporting the true capitalist.