James, you qualified your generalization by saying "almost" all the media isn't what you say it is. There are polling companies respected for integrity. You discriminate, observe the difference. Discerning citizens do the same by taking their findings into account, knowing they're snapshots on a given day of what people say they're thinking on issues.
King, research polling companies. The respected ones. The industry in in crisis because they are having difficulty accessing the broad cross section of people to answer their questions. New communication technology has striated their access. When they contact people now, it's not random....too much self selection.
