Unbiased polls aren't getting a proper cross section due to changes in technology. Biased polls get the answers those who paid for the poll want. Media edit and twist the results of all polls to prove whatever point they are trying to make.
King's mistake, as is the mistake of almost all the media, and the rest of the chattering classes, is that they are only talking to themselves and they discount and ignore by their own standards of prejudice(dumb, redneck, white, angry, racist etc) the voices they don't want to listen to.