Originally Posted By: Rocketman


Intuitively, we short-cut the quality factor of purchasing decisions by ascribing certain quality grades to brands. This eases the difficulty/complications in making a buy decision. Unfortunately, there is no long term assurance that the brand will uphold its quality or that all products of the brand will have equal quality.

DDA


That, in a nutshell, is why brand names are important in our free market system. They are simply "shortcuts" to an understanding of potential quality.

The world cries out for such: he is needed & needed badly- the man who can carry a message to Garcia