If Ruger was real smart they would make the Gold in special runs of 1-2,000. First run would be 12 gauge. That has been done. Second run would be 20 gauge. Third would be 16 gauge the the last would be 28 gauge. One run per year or every other year. Repeat when the cycle is finished.
Back years ago, when Bill Ruger was running the show, he would take a chance on a special run like this. Several times he made his bolt action rifle in calibers that every gun writer in the world had written the final obit. on and he sold the entire run, in short order. Better than that he repeated the run several times.
With CNC machinery it should be fairly simple to run a product line for a few thousand copies and then move to another model. Not like he has to train five hundred workers to make a new gun each time. The goal should be to keep machine, men and profits up and running for as long as possible.
If Ruger had 1,000 Gold labels in 20 gauge, to deliver today, a large number of the RBL orders would be gone today. There is strong demand for a $2,000-2,500.00 20 gauge gun right now. Just that simple, if you can build the product people will buy American.
Ruger is getting just like Remington in they are letting the bean counters run the show and decide what they can and will build. That is bass-ackwards management. Figure out the demand, figure out how to build it and then get the bean counters into figuring out the price. Profit can only be made by building and selling.
