The 28ga Red Label is pretty nice game gun, but most guys that buy Ruger aren't going to pay anything extra for embellishment. It sort of like what Bob told me about discontinued Taurus all Titanium revolvers. Those were not good sellers because unlike S&W buyers Taurus buyers aren't going to spend extra on exotic stuff. Some S&W guys will fork over extra for that Titanium or Scandium stuff not so Taurus or Ruger gunners.