Many years ago, my then-wife accepted a sales presentation offer typically common around military bases. We had to watch a presentation in order to receive some minor prize. Since I was newly married and hadn't realized yet how poor my judgement was in spouse selection, I consented to go.
It was a typical scam where they try to sell you around $100 of photo-finishing for around $1200. The attempted "hook" was that anyone could take "professional" quality pictures, it was only the finishing that mattered. As a one-time freelance photographer, I saw the scam immediately. Needless to say, I wouldn't "Bite". The pitches got progressively more intense, ending with the classic "Ben Franklin" close. This was all accompanied by beseeching looks from my wife making it clear she thought we'd be passing up on the deal of a lifetime. I said "No".
When they gave us our trinket, I pointed out the fact that they were trying to sell $100 of photo finishing for $1200. They were not happy with my observation.
I guess that qualifies me as a "Looker"...
There's lots of folks out there trying to sell $600 worth of gun for $2500. I'm generally talking about lower condition pieces, and I'm not addressing this to anyone in particular. Certainly not to high condition sellers here. When it's pointed out about the low condition guns, dealers are not usually happy about that either. It's just an experience driven observation.