It's the nature of sales. I suspect John may love guns and has found a way to make his living in that arena, but likely doesn't really like sales. At least not retail sales.

I have spent 34 years selling to retailers. While I've been in sales, it was easy to qualify my customers.....they had a store and were in business. However, I got to spend plenty of time watching good retailers work with their customers. Not a job I'd want but watching them work was amazing.

For the very best, as judged by the overall success of their stores over many years, no person was unworthy of their time and attention as they intuitively knew it is impossible to know when that person will come back and buy or what that person may say to someone else.

The world cries out for such: he is needed & needed badly- the man who can carry a message to Garcia