Chantry said above:
"At least for me and I suspect most of the people who follow this board, the problem is the new guns are just things, items that are easily replaceable, presuming you have the money and have no character or individuality to them."
I conclude that you have not picked up a Desenzani OU, or a Ferlib Minion, or perhaps a Darne hors serie. Not to mention a David McKay Brown of any type. I can't think of more individuality laden shotguns than these.
Anyone who can "easily replace" a Desenzani is a very fortunate man.
By the way, one Purdey model is made by Perugini Visin and none of us would have a problem calling it "best", even if not London made.
My comments were intented as a reflection on the mass produced guns of today, not custom guns requiring hundreds of hours by sklled craftsman.