Several years ago while on a Quail hunt in central texas a friend of mine,who is a good shot, said he was not killing birds as he usually did.
Asking what ammo he was using , he showed me the cheap 12 ga Dove loads by WW .
I suggested a test, which I Was already familiar with ,of putting a Aluminum can at 25 -30 yds and trying his loads and my AA 1 oz loads in his Beretta auto.
The results were shocking to him as the quality loads put about twice as many pellets in the can as the promotional loads.. Try it yourself !