Do all the beads line up in a vertical direction? If so they were not pressed in. It is just about impossible to keep everything lined up that way. I suspect they were first cut vertical and then the horizontal lines were cut. The vertical look like they were cut with a rounded or tool like I have seen a few borders. Then the horizontal lines were cut and they look like they were cut with a tool who had it shape like a v with rounded shoulders. It looks very nice.