Generally speaking, Jack is right on how organizations work to change things, publicly and back-channelling. It's part of my work. The antis didn't get the upper-hand in Canada with donations, five-colour ads and publicity campaigns.

As for the best way, our beliefs are founded on conscience and experience with all the usual contradictions, involving our interpretation of events around us, with varying shades of meaning, and yet they're still compatible with pragmatism.