Good advertising, because it is right in part, but like any salesmen he is over selling. Many do shot light guns better without rattling their teeth with heavy loads. Further reduced recoil over a good many shells can help too.
The traditional balanced loads were not as light as he described. By my recollection it was 1 1/8 for 12 ga, not 1 oz and 1 oz fo 16 ga and not 15/16.
I believe he is right that many overfill their guns with more shot and faster loads than needed, but while his lightened loads may be great in many situations they are not universal.
Against wild pheasant they would be foolish other than over a pointing dog's good solid point.
With my 16ga Sometimes on wild birds I shoot 1oz in the first barrel and 1 1/8oz in the second
While I favor light loads on preserve birds, and some pointed wild birds, when I go after pheasant and pass shooting prairie chicken I bring the full loads 1 1/4 in 12 and 1 1/8 in 16 (I no longer own a 20). Not because a lighter load won't work, but because the full load works better at greater ranges.
You can look at Bob Brister's Art and Science of Shotgunning for a better pitch on balanced loads and how they work in shortening shot strings
Last edited by old colonel; 05/25/14 04:58 PM.