This past week (from 6 AM Sunday 12/22 to 6AM 12/29) out of the maximum 168 hours available A & E put on 38 hours of Duck Dynasty reruns. DD made up just under 23% of their entire schedule. Ratings probably were better than expected, given the media circus. No doubt many people who wouldn't be caught dead watching a "reality" show tuned in to see what the big whoopdeedo was about.

If anyone thinks A & E's announcement to back off was anything but a purely financial decision, you don't understand how the TV business works.