Well said- recalls the old story about the pricing and point of sales technique used by the Studebaker Wagon Company-- A farmer would come in and ask the price of such and such wagon- and they would throw out a price- If he didn't flinch at that, the sales manager would then add- "Of course, that's just for the basic wagon, the wheels and the tongue are extra"!! I see some high end East Coast gun dealers that have POR in their ads- wonder if they remember the two similar overpriced dealers, one in CA (Ivory Beads?) and of course, Mr. King Ranch himself, in Terrell, Herschel Chaddick- and where they are nowadays-- Funny, but Jaqua's in Findlay OH is still going strong--wonder why???