A little more looking in Peters Cartridge Co. catalogues, and I find that label pictured as early as 1914, and as late as 1935. However, the address changes in the catalogues to Kings Mills, Ohio, between 1931 and 32, and that change is reflected in the pictures of the High-Velicity, Target, and Victor boxes, but not the picture of the Referee box?!? The Referee shell disappears between the 1937 and 1938 Peters price lists.