I am friends with one of the directors of the company and know the other directors fairly well.
As I understand it they are not targeting the 'ultra wealthy', rather they are hoping to produce hand made guns of the very finest quality AND novelty for enthusiasts with enough disposable income to buy the best for considerably less than the biggest established London names.
By using the best of the CNC facilities available within the UK gun trade combined with some of the very best independant stockers, finishers etc they are managing to produce guns that would cost 40-50% more if they carried some other names.
Their output will be modest but then I expect the market will be likewise.
I have handled the 20g H&H style S/S and it is a real gem. The 3 barrelled gun is a tour de force of design and was conceived when a famous Italian maker failed to deliver the project after several years! Two sidelocks and a triggerplate make the three locks, all controlled by a single trigger, I believe.
