Dover - that's a very interesting point you make. However, there are other examples of large companies making luxury goods. Think Van Cleef & Arpel and Tiffany or Patek Philippe. Certainly there is profit motive but when a company is manufacturing goods for the very high-end consumer they do not screw around. These are not products for the working class bloke and the stakes are too high to have "quality creep" set in. I suspect that corporate "squeeze" comes in with Remington or Mossberg but the stakes aren't that high - those buyers don't expect perfection (by and large). In the case of H&H or Purdey or Boss and others of this ilk, the products are to a large extent price inelastic and anther ten grand in price won't screw an order. Add 50 bucks to the price of a Mossberg and there might be a fall-off in sales.