Ruger has set up a site that will send a form letter to YOUR elected officials. Yeah, I know, you should write your own. This is quick and painless. You will need to allow pop-ups for this to work:

http://www.ruger.com/micros/advocacy/#

Having just gone through this here in Illinois, I can say that most will not read the email, they will maintain a count. From their perspective, they are counting votes for their own re-election.

Also, please send a more personal message in addition to this.

Pete