Jim,
I agree with you wholeheartedly. The guy shooting jugs with the coach gun couldn't have been further from the guns intended use or manufacture - realizing that they can't demonstrate that with the particular gun used however, the coach gun makes up such a small percentage of the universe of double shotguns and the still chose it for the eyewash. They could easily shown a wing shot in slow motion from a sporting arm. I noticed right after the show an advertisement featuring several cast members of a deer huntig show describing the ethics of their content. I think one of them was Michael Waddel of Real Tree who's slogan is "Smoked 'Em"... Lot's of street vernacular making its way into this type of programming along with camo adapted for inner city bar hopping and, in my opinion, tends to overshadow the hunting and the tools of the trade. I think the industry is starting to realize this a bit as evidenced by that advertisement which seems to be a reaction to consumer feedback.